I started to think about what was needed and what i could brand for the sweet shop. Here's the list I came up with:
- Jars/tubs of sweets
- Pick and mix holders/bags to fill
- staff uniform?
- bags to put purchases is
- Shop front
- Badges
- Gift Wrap
I felt like rather than just sticking the logo on everything, the brand needed more to it's identity so i started trying to create something easly recognisable and fitting that could also be used on the products etc...
At first i tried these two patterns using the icon from the logo but then I tried the logo with it and realised it looked a little too busy and too samey. I hadn't designed something new, I just used an icon i was already using in the logo.
I needed to make the pattern different, using only the colour scheme to link the two things.
I first created some basic line and shapes, placed them into a pattern and added the colour scheme. I was happy with the result.
Next wanted to figure out how the holders/ carriers for the pick and mix would look. My initial idea was a sweets cone like this one:
I thought that it would look more interesting than a boring paper bag.
To do this I printed the pattern I designed onto A1. The plan was to laser cut a big circle out of it and fold round into a cone shape. The logo would be placed n the form of a sticker over the crease to hold it together.
I tried this on both trace and acetate as i wanted the sweets to be visible through but it didn't work very well. As i had to fold it round the pattern overlapped. It looked too busy with sweets placed inside, and the cone was too small even from an a1 sheet. It just seemed impractical. It didn't even stand up so it wasn't really a good idea for children either.
I had to rethink. What would be the best idea for this and still be interesting? Pick and mix cups and paper bags are over-done.
I came across these pouches:
They arrive flat so delivery of them would be cheap , they stand up on ther own when filled and they are air tight, resealble and waterproof. Perfect for kids.
As well as all of this the silver colour of the pouch gave me the idea of incorporating that into the brand. It's clean, bright and would make other other colours really stand out.
I found this site: http://www.zazzle.co.uk/
They print your own design onto a range of products so i ordered a few things with the logo on them
I created some sketched of how possible products would look:
The sweet jars could have silver lids to work with the pouches, there could be smaller tins with a single type of sweet sold, everything round and would have the logo on it. There could be gift wrap with the pattern on it in case people are buying sweets as a present.
The silver works well as it looks sleek and makes the logo really pop and stand out.
I designed and sent off for a few things:
and I printed the gift wrap and logo stickers down in digital print.
